Tavi to launch new magazine.

I was very excited when I recently heard that Tavi Gevinson (the famous 13 year-old, fashion blogger) is embarking on a new project in creating a new magazine, which will be released next year. The quirky teenager has been enlisted by 'Sassy' magazine founder, Jane Pratt who learned of Tavi's love of the now-defunct but iconic style bible of the 90's. Tavi claims that this new venture will not be a revival of Sassy but a new fashion avenue for "an audience of wallflowerly teenage girls." She also descibes the new project to be her own "feminist, creative, moody-teenage-girl creation", which I think will make for an extremely interesting and engaging read (If i can get my hands on it, as it will most likely only be published in America).

Another interesting aspect is that Tavi is very much focusing on a 'for the people, by the people' direction and is very keen for people to contribute their work to the new glossy (If you are interested you can email her at MagazineSubmissionsAreFun@g.mal.com ) . Suggested ideas include describing a bit about yourself, attatching writing samples, artwork or photos and the deadline is Novemeber 19th, for those who consider yourself to be a budding journalist. I think this will be an appealing concept for a new fashion magazine as it focuses on interaction with readers and will make them feel almost part of the magazine. This will also be extremely easy for Tavi as she obviously has no problem engaging with readers according to her blog views and popularity in the fashion world. I mean, there are no other 13 year-olds which influence fashion in such a significant way.

The magazine is yet to be given a title but I have no doubt that it will embrace and convey Tavi's eccentric and off-the-wall style, which she is notably famous for.

And lets face it, if anyone can be Anna Wintour..it's Tavi!



Tavi getting inspiration for the launch of her new magazine.